Louise
Hedblom Olsson.
About Me.
Louise is an Art Director and Fashion Stylist . With over nine years in the industry she has worked as freelancer as well as an in house. She has recently graduated from Hyper Island where she studied the Design Lead program.
Find out more about me here​​​
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WH23 J.Lindeberg​
Understatement​
Creative ideation, SOME, Graphic Design, video editing, Design deliverables.
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Meta ads
Graphic design, concept, exporting
Projects:​
I had the pleasure of doing my LIA internship at Understatement Underwear for three months. During the content creative internship I got to explore working with designing and creating content for different types of media.
My responsibilities included creating ads, graphic design, art direction, content creation and SOME.
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Reviews
Meta ads - Ugc
Carousel
Graphic design, concept, exporting
SoMe
Instagram Story, concept, graphic design
LJUS
LJUS
Film
Editing and concept
Enskilda Högskolan​
Concept, Art Direction, Design guidelines, Branding and Graphic Design
Challenge:
Enskilda Högskolan Stockholm (EHS) wanted a revamp of their brand. We created a brand guide to make them stand out from competitors.
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My main focus throughout this project was graphic design and to create strong visual design guidelines.
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​​Meet the bold.
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Design Guidelines
Bold
1.1 In this world it is important to be Bold. To speak up for those who can't be heard, for those who are ignored or for those who not yet have a voice of their own. We believe that everyone has a right to life, liberty and security of person. And to be able to uphold those principles we have to educate the next generation to dare, believe and do.
Courageous
Loud
Political
Big
Passionate
1.2 We are passionate about what we do and we want to forward our passion to you, For you to kickstart or evolve your career in the fields of human rights and democracy. We believe that acting on injustice is important no matter how big or small the protest is. Make yourself seen and make yourself heard.
Belief
Visionary
Devoted
Visible​​​​​
Dependable
1.3 We want you to feel that you always can depend on us. We are accurate, reliable and consistent in everything we do. Our principles are set, leaving space for you to develop and find your own place and direction.
True
Real
Reliable
Trust-worthy
Challenging
1.4 The world is a dynamic and challenging place. However we are always up for a challenge. And we are here to challenge you to become the best version of yourself. So that you can challenge the concepts and principles of the world. We challenge ourselves everyday to learn more. Together we can inspire for change and accountability everywhere. Love the challenge. Be the challenger.
Brave
Responsible
Inspiring
Accountable
Graphic Design
Colour Palette
Lilac, Grey and Blue are the primary colours and make the foundation of the brand. White, Red, Green and Black are complementary colours used to accentuate and offer nuances to the brand.
Font
Hiragino Kaku Goth STD - Header
Karla Regular - Body
Posters
Colour Combinations
Instagram mockup
Posts
Flox
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Communication materials, Art Direction, Website revamp, Design deliverables
Problem/Tone of voice:
You are too smart
We are dumb.
So let us do the talking.
Challenge:
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Flox Robotics wanted to reimagine their digital presence by merging impactful communication strategies with enhanced brand representation.
We wanted to create a platform that authentically conveyed their mission as well as maximizing their marketing strategy through a cohesive and compelling narrative without it feeling too techy.
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I was mainly responsible for graphic design and art direction of the project. Mainly creating mockups and putting it to test.
Today
We combine GenAI and wildlife science in autonomous solutions that monitor, detect, and dynamically deter or herd any wild animal species in any landscape.
Today is how flox communicate now.
Tomorrow is how we want them to communicate in the future. Short, clear and concise.
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Tomorrow
Our technology helps keep both animals and your premises safe. ​
Make statements
Be Radical.
A radical communication style, emphasizing urgency and emotion through visually driven narratives like shock campaigns, can effectively promote key events throughout the year.
Social Media
A strong social media presence is essential for building brand awareness, fostering emotional connections, and engaging the community.
Deliverables
Otis the sheepdog
Humans simplify complex ideas through relatable metaphors—like our mascot, Otis the Sheepdog.
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Otis the Sheepdog will serve as both a website helper and a social media mascot.
Website revamp
We updated the site to have a warm yet nordic impression. Headlines are streamlined for coherence, prioritizing clarity and brevity. The services section is reorganized for digestibility, using visual cues to guide users quickly to targeted pages.
Strategy/Survey
To support the final stages of the website revamp, we conducted a survey where participants compared our redesigned prototype with Flox's current website to determine their preferences.
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The survey also aimed to validate our prototype by allowing respondents to select the values they felt best aligned with the brand.
Validation of Prototype
Choose some values that resonates with the brand.
Validation of current website
Choose some values that resonates with the brand.
Comparison
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White: Prototype
Green: Current
Results:
User Navigation
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The website would benefit from more straightforward and intuitive navigation paths to key sections, such as “How It Works” and “Solutions.”
Audience Tailoring
Content could be better segmented to address the needs of specific audiences (e.g., investors, customers, and partners), ensuring relevant information is delivered without overwhelming users.
Clarity of value proposition
The homepage messaging could more effectively convey what Flox offers, providing a clear and immediate understanding of the unique benefits of its technology at a glance.
Visual Cohesion
The homepage messaging could more effectively convey what Flox offers, providing a clear and immediate understanding of the unique benefits of its technology at a glance.